How To Integrate Social Media and Technology into a Workplace Communication and Engagement Strategy

2014 Annual Conference
Workplace Application: You will learn how simple engagement as well as social media tools can help you retain, engage and better communicate with your employees anywhere and anytime.

Social media and technology including mobile devices are permeating every aspect of our lives including work. Companies can leverage these social technologies to engage and communicate with their workforce in real time. During this session we will discuss how top HR leaders are building strategies to drive business results with social and mobile. Learn technology focused tools and strategies that drive engagement through reverse mentoring programs, peer learning programs and company communication especially in times of crisis and emergencies. Hear case studies and examples from Fortune 100 companies as well as small businesses with under 250 employees. Special focus will be placed on metrics and ROI. 

Date(s) & Time(s): 
Monday, June 23, 2014 - 2:00pm to 3:15pm

Jessica Miller-Merrell


Jessica Miller-Merrell is the Founder of Workology, a workplace resource for HR, recruiting professionals and business leaders, and host of the Workology Podcast. The site has been listed twice as a top 75 career resource by Forbes. Jessica is the president and CEO of Xceptional HR, a human capital strategy and consulting agency. Because of her industry expertise and knowledge, Jessica’s expertise is sought after and sourced by publications and media including: The Economist, Forbes, CIO Magazine, CBS, Entrepreneur Magazine, and SHRM’s HR Magazine. Her new book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age was published in 2023 by SHRM.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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