Leading Organizational Change: What Would Don Draper Do?
Advertisers depend on basic principles of human behavior to successfully sell their products. These same behaviors apply to successfully leading change. By using examples from AMC’s series “Mad Men,” you will learn why these principles work so well in advertising and how to apply them in managing organizational change. Nunez shows you how to apply each lesson to any organizational change effort.
Frank V. Nunez
Dr. Frank V. Nunez brings over thirty years of experience in all facets of human resources from employee relations, compensation and training & development to strategic workforce planning, leadership development and organizational change management. He has worked as a front line HRG supporting technology organizations as well as managing HR teams across multiple sites nation-wide. He completed his doctoral degree in organizational change from Pepperdine University in 2010. His dissertation broke new ground in leadership development research by linking the theories of Dr. Karen Horney (Hor-ni) to improving leadership growth. Now focusing on the human side of organizational change, Dr. Nunez helps organizations improve their leadership competence in constructing higher level mental models so that they can act on change rather than be acted upon by change.