Storytelling for HR and Recruiting: Building Your Brand's Blockbuster
This session will cover best practices for content creation, marketing & messaging for HR and recruiting professionals. By focusing on narrative, tone, style and storytelling techniques leveraged by both Hollywood and Madison Avenue, this session will show you how to transform your communication approach for creating engaging, compelling and relevant content for candidates, employees and the C-Suite to build both a business case and your HR brand.
Matt Charney
Matt Charney is the Managing Editor for Recruiting Daily (www.recruitingdaily.com), whose flagship property, RecruitingBlogs.com, is the world's largest social network and content sharing platform for recruiting and HR professionals. Matt oversees editorial strategy and content marketing for Recruiting Daily's portfolio of online properties. Prior to joining Recruiting Daily, Matt served in marketing leadership roles at leading HR technology companies like Talemetry, CornerstoneOnDemand & Monster. Matt began his career as a corporate recruiter for such companies as Walt Disney and Warner Bros.
Follow him @MattCharney or connect with him on LinkedIn (www.linkedin.com/in/mattcharney).