Social Media: Risky Business of Risk Aversion

2015 Employment Law & Legislative Conference
Workplace Application: You'll learn how to appropriately use social media in hiring decisions and investigations while staying consistent with FTC and NLRB requirements.

Business people tend to see the opportunities that social media creates for them while lawyers see risks. The correct approach is to neither ignore the risks nor be paralyzed by them, but to navigate them. You'll get an an overview of how you can appropriately use social media in hiring decisions and investigations, and explore how social media can help market your brand, products, and services while staying consistent with Federal Trade Commission (FTC) requirements. Particular attention will be paid to possible terms of a social media policy where NLRB decisions loom large. Identify practical solutions that minimize (not eliminate) the risks so you can still run your business without ending up in the NLRB’s cross-hairs. Finally, explore the benefits and risks of friending, linking in and tweeting.

Date(s) & Time(s): 
Monday, March 23, 2015 - 10:15am to 11:45am
Presenter: 

Jonathan A. Segal

Jonathan A.
Segal

Jonathan is a partner at Duane Morris LLP in its Employment Group.

Jonathan’s practice focuses on helping employers prevent harassment, discrimination and retaliation and increase diversity, equity and inclusion.

Jonathan is a columnist for SHRM and has testified on behalf of SHRM before the EEOC and Congress.

Jonathan also has provided training to federal judges and other members of the federal judiciary on various employment issues for more than 20 years.

Jonathan has published more than 400 articles or blogs on third-party platforms, including for SHRM, Bloomberg, Fortune and Entrepreneur.

Jonathan’s personal passion is animal rescue.

Location: 
Renaissance Ballroom East
Amount of Credit: 
1.50
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Competency: 
Communication
Business Acumen
Intended Audience: 
Senior-Level
Hide from On Demand: 
Availability: