Candidate Experience Strategy: Gaining a New Social Recruiting Perspective

2016 SHRM Talent Management Conference & Exposition
Workplace Application: This session will show you how improving your overall candidate experience pre-application helps impacts your employer brand and your ability to source ahead of your needs.

Today job seekers can learn more about your brand and your company prior to applying for a job. Not only that, they can and do interact your brand via LinkedIn, Glassdoor, Twitter and many other social media channels — asking questions about your company, your culture and of course, your jobs. It's important that your talent acquisition team go beyond online job postings and be responsible for employment marketing communications and candidate customer service via relevant social channels. In this session you will learn:

·         Talent Board Candidate Experience research data from both employer and candidate pre-application perspectives.

·         How job seekers are learning more about your company and your opportunities.

·         Why marketing communications and customer service are critical to your brand.

·         How sourcing ahead of need via pre-application communications gives you a talent edge.

Date(s) & Time(s): 
Tuesday, April 19, 2016 - 3:30pm to 4:15pm

Kevin W. Grossman, TAS, HCS

Kevin W.
Grossman, TAS, HCS

Kevin W. Grossman is the Talent Board Vice-President responsible for all aspects of the Candidate Experience Awards program and other Talent Board activities for North America. He also produces and hosts a new learning show called Reach West Radio where each week he talks with his guests about their effectual stretch and the impact it makes in the worlds of work and life. Kevin co-founded and co-hosted the highly popular weekly TalentCulture #TChat Show with Meghan M. Biro for over five years. A certified Talent Acquisition Strategist (TAS) and Human Capital Strategist (HCS) by HCI, Kevin has over 17 years of domain expertise and familiarity with the HR and recruiting technology marketplace and remains a top social influencer in leadership, human resources, talent management and recruiting. He’s been a prolific "HR business" blogger and writer since 2004 and his first business book titled Tech Job Hunt Handbook was released in December 2012 from Apress. 

Atlantic A
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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