Master the Recruiting Skills of Tomorrow, Today: Social Media, HR Tech and Digital Brand Intelligence

2016 SHRM Talent Management Conference & Exposition
Workplace Application: Learn which skills and proficiencies in social recruiting, HR tech and digital branding are most effective today, and which will be in-demand tomorrow.

Social media has fundamentally changed the way we attract, and acquire, talent. The first decade of social media pushed HR to learn how to adapt to constant flux and develop new skills, but tomorrow's HR leaders must determine which skills are truly fundamental to remain effective, efficient and relevant. The presenters will discuss how you can navigate today's social media and employer branding initiatives, lead your company to the crest of HR innovation, and sustainably build in-demand skills for the future. This session will help you:


·         Learn which social and digital branding skills are expected and demanded. 

·         Understand the concept of “points of influence;” how it differs from traditional return on investment models in the social era;
          and its impact on candidate experience, employer brand and the bottom line.  

·         Expand your skills alongside the expansion of your company's social media and employer branding programs, and how to avoid
          burnout by setting sustainable and realistic benchmarks for both.

Date(s) & Time(s): 
Wednesday, April 20, 2016 - 11:15am to 12:30pm

Mira Greenland


Mira Greenland is the Vice President of Sales for CareerArc’s social recruiting division. As a HealthcareSource Certified Integration Partner, CareerArc is the leading social and mobile recruiting solution helping today’s employers reach the 21st century job seeker. Before joining CareerArc, Mira was a recruiter and recruitment consultant for over 12 years and now often presents at industry seminars and conferences about social recruiting.

Lindsay Jurisch


Lindsay has been fortunate to work for Sutherland Global Services in five roles and three countries in just five years. She currently leads sourcing, talent brand marketing, and standardization efforts around the world. Lindsay is a passionate advocate for continuous improvement and isn't really happy unless she's fixing something. She once took a zip line from Spain to Portugal.

Pacific C
Amount of Credit: 
Credit Type: 
Business Credit
Session Type: 
Concurrent Session
Intended Audience: 
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