Oracle’s Talent Strategy: How to Attract and Engage Talent in the Midst of All the Noise

2016 SHRM Talent Management Conference & Exposition
Workplace Application: Learn how to build a tailor-made employer brand strategy that engages your audience and drives engagement of your A-level talent.

This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. We will discuss why it makes sense for companies to marry their consumer and talent brands. The days of old-fashioned talent hunting are long gone and it’s up to you and your ability to think strategically to make your employer brand stand out. You will learn about the best tried-and-tested ideas on how to build a truly talent-driven employer brand. At the end of this session, you will be able to:

Leverage and engage key stakeholders for buy-in.
Build social channels that drive talent engagement.
Connect with your audience using creative content.
Enable your team to boost the employer brand. 
Apply human elements that makes it easier to recruit.
Date(s) & Time(s): 
Monday, April 18, 2016 - 10:45am to 12:00pm

Celinda Appleby


Celinda Appleby is the Global Head of Digital Recruitment and Employer Brand for Oracle’s Global Talent Acquisition organization. In this role she leads Oracle’s talent acquisition digital strategy and also oversees their social media footprint to position Oracle has a top employer in the market. Prior to joining Oracle, Celinda was the Global Digital Media Program Manager for HP’s Global Talent Acquisition. She is passionate about digital recruitment marketing, sourcing, social recruiting and employer branding. She previously held recruiting roles within corporate and agency enterprises. Celinda has over 12 years of recruiting and human resources experience across a broad range of industries including technology, accounting, marketing and government sector.

Atlantic A
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
Hide from On Demand: