The Real Cost of Your Online Application Process
As companies expand hiring and source more candidates, talent management and recruiting leaders are tasked with maximizing the efficiency of advertising their open positions without overspending. This session will have you reconsidering how to reach and engage applicants online. This session will help you:
· Define the impact that your online application process has on your recruiting costs and outcomes.
· Apply benchmark “click-to-apply” ratios by industry and function and find out about data that show the impact
mobile has on sourcing costs.
· Implement a model to understand the impact of application length and structure on your sourcing costs.
Chris Forman

Chris Forman is the CEO and Founder of StartDate Labs Inc., the parent company of Appcast and StartWire. As the former Chief Executive Officer of AIRS and Chief Development Officer of The Right Thing, Chris has worked in the recruiting industry for 19 years, developing smart recruiting tools that have helped hire millions of people around the globe. Chris is a nationally recognized expert in recruiting and talent management and has been quoted in publications such as The Wall Street Journal, The New York Times and Staffing Industry Review.
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