Revitalizing Your Talent Acquisition Strategy with an Exciting and Compelling Employer Brand

2016 SHRM Talent Management Conference & Exposition
Workplace Application: Learn how your employer brand can directly influence your talent acquisition strategy so that you can acquire talent smarter!
Talent has never played a more critical role in both the current performance and future success of today’s businesses, and the traditional recruitment models of the past are no longer enough for those seeking the competitive edge. The current talent landscape requires an end-to-end recruitment strategy that is driven by innovative social and mobile recruiting tools and capitalizes on the power of the employer brand to attract, engage and retain top talent. In this session, you will learn the basics of:
•         Understanding your Employment Brand.
•         Building and growing your Employment Brand.
•         Engaging your current and former employees.
•         Strategies and recommendations on how to “go mobile”.
Date(s) & Time(s): 
Tuesday, April 19, 2016 - 10:30am to 11:45am

Chloe Rada


Chloé Rada is a forward-thinking, creative and analytics-driven employment branding leader with fifteen years of experience in the recruitment advertising industry and a passion for social media!

Leading Sodexo’s "award-winning" Employment Branding team, she is responsible for building awareness of Sodexo’s culture and workplace experiences in the US by managing their social, digital and mobile strategy. By leveraging technology like Avature CRM and QueSocial, she has spearheaded talent community re-engagement and employee advocacy programs to help bring their brand to life!

Named “the voice of Sodexo Careers” in January of 2012, she now manages a team that cares for Sodexo’s seven social media profiles, the career site and seven discipline-specific microsites and more than two dozen media relationships to improve their source of qualified candidates. She also is the chief content curator for the Sodexo careers blog, the number one most helpful social space for their candidates.  

In her previous role at Rada Advertising, a privately owned national recruitment advertising agency, Chloé consulted with employers on strategy and process to effectively communicate with and attract the right talent.  Leading the agency in new product development, she built strategic partnerships with HR technologies companies to develop and launch digital solutions for the agency. In addition to designing go-to-market strategies, she provided training, mentorship and education to co-workers and clients on these emerging recruitment trends and technologies.  Chloé’s previous two years’ experience at Edelman Worldwide, allowed her to hone her public relations and marketing techniques and adapt them for the recruitment marketing industry.

Chloé volunteers for Society of Talent Acquisition & Recruitment (STAR Chicago), formerly the Staffing Management Association of Greater Chicago (SMAGC), for the past eleven years and enjoys providing job search training to community organizations and students.

Chloé graduated from the University of Iowa with a Bachelors Degree in Liberal Arts and resides in Chicago, IL. Learn more about Chloé's here or by following her on Twitter (@CRada) or Instagram

Atlantic A
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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