Storytelling In A Digital Age: Developing and Leveraging Video Content to Tell Your Company’s Stories

2016 SHRM Talent Management Conference & Exposition
Workplace Application: Learn best practices for developing a story-based video content strategy and how to use that content for multi-channel communications for your current and potential future employees.

A key component in attracting and keeping talent is telling your organization’s story: your history, company culture, strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection?  This session will help you:

  • Learn why story-based content can be a successful development strategy.
  • Understand the makeup of engaging and compelling stories.
  • Know the questions you should be asking before you start.
  • Leverage video content for multiple distribution channels and uses: both internal and external.
Date(s) & Time(s): 
Tuesday, April 19, 2016 - 2:30pm to 3:15pm

Denise Roberts McKee

Denise Roberts

Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.

As COO, she develops and maintains the company’s structure and organization, overseeing day to day operations, working with the CEO to identify and implement the company’s strategic goals and objectives.

Also a speaker, Denise brings her years of experience, working with leading brands, to conferences and seminars worldwide, with a focus on content development and marketing.  The Online Marketing Institute named Denise as one of their Top 40 Digital Strategists in Marketing for 2014.  

Prior to joining AboutFace, Denise cofounded the companies LimeLife, Inc., a publisher of mobile media for women, and Stunt Puppy Entertainment, an independent developer of CD ROM games focused on the children’s market. As vice president of LimeLife, she  worked with leading brands such as Time-Warner, NBC Universal, Bravo TV New Media, and Rachael Ray, for launches across all major North American carriers.  With Stunt Puppy Entertainment, she served as COO as the company developed four Number 1 ranking titles, including “Barbie Nail Designer” and “Barbie Gotta Groove” for Mattel, as well as the inaugural “Dora the Explorer” CD ROM adventures, and oversaw all production, financials and acquisition of new business development, focusing on licensor driven content for such entities as Disney/Buena Vista Games, Atari/Infogrames and Leapfrog Toys.

Denise is the Executive Director of the Racine Arts Council and serves on the board for Real Racine Convention and Visitors Bureau.  She also serves on advisory boards for Milwaukee Area Technical College and The Wisconsin Arts Board.

Atlantic A
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Hide from On Demand: