The Changing Nature of Recruiting: Things Are Not How They Appear

2017 Talent Management Conference & Exposition
Workplace Application: This session will review how recruiting has evolved and will provide you with tips on how to take your talent acquisition strategy to the next level.

Just when you think you have things figured out and that you have evolved to the next stage of social media recruiting, a new generation of workers starts to appear on the landscape with different needs and expectations. The line between sales and recruiting is blurry, and the two areas often overlap. You are now dependent on your employment brand and your relationship with the marketing department (or maybe your own marketing skills) to recruit top talent. This session will show you how to:

·         Start with a “white canvas” (and how your sales team would do this).

·         Get creative—with few resources and/or a small budget.

·         Leverage internal advocates.

·         Shift from a brand-centric to a people-centric recruiting strategy.

·         Encourage all employees to be recruiters and to become brand ambassadors for your organization.

Date(s) & Time(s): 
Tuesday, April 25, 2017 - 10:30am to 11:45am

Shaunda Zilich

Shaunda has a passion in everything she does to impact people’s lives… …for the better of course. She does enjoy her career but she enjoys life more! She enjoys life everyday by not taking things too seriously, making people laugh, speaking at events, helping people learn from her mistakes and successes, volunteering to transform her community, taking part in local events (like the Bourbon Chase and music festivals), and more important than life itself is her faith and family.  
Her passion to leave a positive impact on people’s lives is why her role at GE as the Global Employment Brand Leader suits her well.  As she puts it… ‘she sells experiences, what can be better than that?’. 
Her ‘past lives’’ include roles in marketing businesses and people in a number of industries.  This has given her the experience outside of HR to do what she does today for GE.  Four years ago, Shaunda started this adventure with GE to modernize its recruitment and bolster its employer brand. Now she runs a global team of three full-time employment brand leaders and a council of 35+ members, building employer branding across all functions and regions, in all GE businesses, and within all GE employees (big shoes!) Her 10+ years of past experience in training professionals and companies on how to brand themselves have played a key role in her success at GE.
Crystal Ballroom BC, West Tower, Lobby Level
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
Relationship Management
HR Expertise
Intended Audience: 
Hide from On Demand: