Four Ways to Measure Your Social Recruiting Strategy
It used to be that recruiting efforts were measured by how many people applied from newspaper ads. New strategies, like social recruiting, allow us to create more sophisticated campaigns that include both direct and indirect media. But how do we measure results? This presentation will review four media options that you and your talent acquisition departments can consider incorporating into your social strategy, the advantages of each, and how to measure results.
Sharlyn Lauby, SHRM-SCP
Sharlyn Lauby is an author, writer, speaker and consultant. She has been named a Top HR Digital Influencer and is best-known for her work on HR Bartender, a friendly place to talk about workplace issues. HR Bartender has been recognized as one of the Top 5 Blogs read by HR professionals by the Society for Human Resource Management (SHRM) and best business blog by the Stevie Awards.
Publications such as Reuters, The New York Times, ABC News, The Wall Street Journal, and Mashable have sought out her expertise on topics related to human resources and the workplace. Sharlyn is the author of “Essential Meeting Blueprints for Managers,” and ”Manager Onboarding: 5 Steps for Setting New Leaders Up for Success,” which are available in the SHRM Store.
Her personal goal in life is to find the best cheeseburger on the planet.