Constructing a Compelling Employer Brand
CEO’s say the number one challenge facing companies today is acquiring and retaining talent. As HR leaders, it is our job to embrace this challenge – to develop a strategy that inspires and attracts the right talent. In this world where technology has fundamentally transformed the way we connect and communicate, employers that drive innovation are thriving. In this session, we’ll focus on the importance of building a proactive and powerful talent attraction strategy and a methodology for success. You will learn about:
- A simple method to uncover your unique employer brand.
- How to design a communication plan to attract and engage the right talent.
- An effective way to measure the impact of your efforts.
Matt Kaiser
Matt is the Director of Talent Acquisition at Children’s Healthcare of Atlanta – one of the nation’s leading pediatric healthcare systems and consistently ranked as one of the “100 Best Companies to Work For” by Fortune magazine. With the support of a strong team, Matt is working to evolve and optimize the recruitment platform at Children’s.
Prior to working at Children's, Matt helped reshape talent acquisition at Ericsson, the world's leading provider of communications technology and services, operating in 180 countries and employing more than 100,000 people. In his five years with Ericsson, Matt lived in both Australia and Singapore. He drove innovation in the employer branding, sourcing and recruitment strategy for Ericsson regionally and globally.
He has past experience as a senior strategy consultant with a U.S. recruitment communications firm, helping leading organizations implement innovative employer branding and digital strategies to attract top talent. Matt is a graduate of The Florida State University in the USA. He is an author and featured industry speaker on best practices in Talent Management at international HR events.