Purposeful Culture: Your Organization's DNA

Cultural change is difficult, so much so that organizations rarely know where to start. Organizations usually begin with structure or tools, which are relatively easy to change but don't yield long-term competitive advantages. Some will go deeper, focusing on reward systems and performance measures, and a few will even pursue true behavioral change. These initiatives are great, but they don't result in a purposeful culture. This session will guide you through shifting the way you approach your work (culture) to be in line with your organization's direction and goals (strategy). The strategy-culture alignment is unique to each organization, and creates the differentiator your competitors wish they had. This session will help you:

·         Gain insight to proven techniques to more quickly create sustainable culture change.

·         Determine the culture most critical to achieve strategic goals, and how to apply it organization-wide.

·         Identify and measure the often hidden aspects of culture.