Building an Inclusive Culture: What the C-suite Needs to Know About Today’s Working Parents
Building a culture that's inclusive of working parents represents a significant change from the traditional view of corporate culture. Learn about the challenges of today's busy career-driven parents, and what makes them tick and what makes them quit. It’s different than what you might think. Based on research and insights, Katherine Wintsch of The Mom Complex reveals the key touchpoints that drive working parents at work and at home. Understanding the next generation of working parents can help you create a parent-friendly culture and drive bottom-line growth.
Learning Objectives:
- What are the key elements of a parent-friendly culture?
- What drives parents at work and at home?
- What are key strategies for understanding and retaining parent employees?
- How can we get upper management to buy in?
- What's the bottom-line impact?
Katherine Wintsch
After 10+ years studying mothers around the world and becoming one herself, Katherine launched The Mom Complex in order to develop better products and services to make the lives of mothers easier. Bound and determined to make an impact on the world, Katherine is seen as a trusted advisor by companies such as Walmart, Unilever, Johnson & Johnson, The Discovery Network, and Playskool. Her sought-after research and expertise has been featured by The Today Show, The New York Times, The Wall Street Journal, and Fast Company and she regularly writes about the topic of modern motherhood on her popular blog In All Honesty, as well as for The Huffington Post and Working Mother Magazine. When she’s not working, you can find her on the tennis court, in a yoga studio or meditating first thing in the morning before the house wakes up and turns to complete chaos.