Harnessing the Power of Cultural Transformation at Work

2020 Annual Conference & Exposition
Re-imagining culture and engagement starts by building a foundation of trust and empowerment.

Transforming your business begins with your employees. Employees are one of your greatest resources and allies in transforming the culture and values of your company. With 90,000 employees across the globe, United Airlines has been on a multiyear journey to transform its company culture. This session elaborates upon the key moments and ongoing initiatives that helped United solidify their values and create a trusting and empowering environment to allow their employees to serve the customer better.

Learning Objectives:

  • Learn how to implement companywide cultural transformation that starts with regaining employee trust, re-defining collective values and cultivating an engaged, empowered workforce.
  • Learn how to integrate core values, integrity and accountability throughout all organizational and business practices.
  • Learn how to leverage employees as one of your greatest resources and allies in building a diverse and inclusive culture at your company; understanding there is always a need for continuous investment in those employees.
Date(s) & Time(s): 
Tuesday, June 30, 2020 - 11:00am to 12:00pm

Caroline Carpenedo


Strategic Design Phd Student at Unisinos. International Executive MBA at FIA – SP. Master in Business Administration at PUC/MG and FDC. Graduation in Psychology at PUC/RS. Head of HR and Sustainability at Gerdau, a Brazilan Multinational Enterprise. More than 18 years of experience in Human Resources in many business areas, all HR process and different regions and countries. International experience as an expatriate in Tampa – FL – USA, lived in Italy (Palermo), Toronto and Vancouver (Canada), traveled to China and continuous business travels to India, Spain, USA and other Latin America countries. Professional with wide experience in HR leading and implementing processes such as Talent Acquisition, Corporate Education, Leadership Development, Career and Succession, Competencies and 360 Assessments, International Transfers, Performance Management, Internal Communication, Organizational Environment, Change Management, Business Culture,HR analytics, among others.  Leader of many Global Strategic Projects such as Gerdau 2022 related to Cultural Transformation,  Leadership Development Global Project, Global SAP Implementation, Revison and Structure of HR area in Center of Expertise, Purpose Project and Strategic HR roadmap among others. Team of 5 senior direct reports and whole structure of 280 people in HR and Sustainability. Board member at the People Painel in the Joint Venture of Gerdau and Metaldom. Member of ABRH Commite who builds the CONARH – bigger HR congress of Latin America.

Session Type: 
Concurrent Session
Business Acumen
HR Expertise
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