Transforming Culture, Transforming Values

2020 Annual Conference & Exposition
Re-imagining culture and engagement starts by building a foundation of trust and empowerment.

Transforming your business begins with your employees. Employees are one of your greatest resources and allies in transforming the culture and values of your company. With 90,000 employees across the globe, United Airlines has been on a multiyear journey to transform its company culture. This session elaborates upon the key moments and ongoing initiatives that helped United solidify their values and create a trusting and empowering environment to allow their employees to serve the customer better.

Learning Objectives:

  • Learn how to implement companywide cultural transformation that starts with regaining employee trust, re-defining collective values and cultivating an engaged, empowered workforce.
  • Learn how to integrate core values, integrity and accountability throughout all organizational and business practices.
  • Learn how to leverage employees as one of your greatest resources and allies in building a diverse and inclusive culture at your company; understanding there is always a need for continuous investment in those employees.
Date(s) & Time(s): 
Tuesday, June 30, 2020 - 2:00pm to 3:00pm

Kate Gebo

Session Type: 
Mega Session
Business Acumen
HR Expertise
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