How Do You Answer: Why Should I Work for You? OR Why Should I Continue to Work for This Organization? Promoting and Living Your Employment Brand in a Meaningful and Memorable Way

2020 Talent Virtual Experience
Learn how to passionately share your employment brand to improve recruitment and retention by living out the unique qualities that set your organization apart from the competition not only in good times but also in times of crisis.

Organizations are competing for talent; it is time to step up the game and get real! When a candidate asks, “Why should I work for your organization?,” OR when an employee asks, “Why should I continue to work for this organization?”, are you prepared to respond? Compensation and benefits are important, but what makes your organization unique to attract candidates and retain talent? This session asks tough questions and gives practical action steps to promote the employment brand in good times and in times of crisis.     

Learning Objectives:

  • Learn about the importance of emotional connection and how it relates to attracting and retaining talent.
  • Identify practical actions to assist teams and managers to improve the employee experience.
Date(s) & Time(s): 
Monday, April 20, 2020 - 1:30pm to 2:30pm

Kimberly A. Nash, SHRM-SCP

Kimberly A.

As a passionate human resource professional, Kim has spent more than 30 years as a trailblazer to advance the profession and mentor human resource professionals along their growth and development journey.

After several years of working for organizations as their first HR leader, Kim transitioned into a consulting role.  She partnered with hundreds of organizations in a variety of industries, for profit and not for profit, to mentor their human resource professionals and to assist in strengthening the human resource function of the organization.   

In 2017, Kim founded her company, THriv, to mentor, coach, teach, and train human resource professionals and other leaders for success. She partners with organizations to provide a variety of business consulting, training & development, compliance management, and other human resource related services.

Kim has had the opportunity to speak on leadership and human resource related topics at a variety of events locally and nationally including the 2019 National SHRM Conference in Las Vegas.   

Kim has spent more than 20 years teaching the SHRM HR Essentials, the SHRM Learning System, and other human resource related courses to mentor and encourage human resource professionals to grow in their professional development and pass the certification exam! Kim teaches through a variety of universities and has recently joined the SHRM Instructional Team.

Kim holds the SHRM-SCP certification through the Society of Human Resource Management, the SPHR certification through HR Certification Institute, the Compensation Management Specialist designation from the International Foundation of Employee Benefits, and has completed the John C. Maxwell Certification Program to teach, coach, train, and speak.

Kim is a member of the Society for Human Resource Management and a Past President of the Human Resource Professionals of Central PA.  She is a graduate of York College of PA with a Bachelor’s of Science Degree in Business Education, and holds an MBA/Human Resource Management from the University of Phoenix.

Session Type: 
Concurrent Session
Business Acumen
Relationship Management
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