It's Time to Google-Proof Your Recruitment Marketing
Google is cracking down on the user experience, and recruitment marketing is caught in its cross-hairs. Unfortunately, Google is completely off HR's radar, and that spells bad news for talent acquisition. For starters, Google for Jobs abruptly shifted how job seekers search (but few companies have adapted). Then Google launched updates like mobile-first and page speed, which are crippling efforts to attract and acquire top talent. Without a Google-Proof digital marketing strategy, applicant flow will suffer and get worse. From Google for Jobs to Google My Business, recruitment marketing expert Ira S. Wolfe will introduce you to proven digital marketing strategies and tools that will attract more job seekers, engage more candidates, and produce more applications.
Learning Objectives:
- The effects of Google’s updates on your recruitment strategy.
- A recruiter's guide to search engine optimization.
- Digital marketing basics and tools every recruiter should be using.
Ira S. Wolfe
Ira S Wolfe is a “Millennial trapped in a Baby Boomer body” and president of Poised for the Future Company, founder of Success Performance Solutions, a TEDx Speaker, Certified AQai Practitioner, Top 5 Global Thought Leader on Future of Work and HR (Thinkers360), and host of Geeks Geezers Googlization podcast (selected as one of the top 50 podcasts to listen to in 2021). His most recent book Recruiting in the Age of Googlization was selected as one of the top 50 books to read in 2021 by Thinkers360 and recognized as one of the best Recruiting books of all-time by Book Authority. He is also Chief Googlization Officer and founder of the Googlization Nation community.