Making Your Story Stand Out: How to Write Better Job Posts

2020 Talent Virtual Experience
Learn how to write compelling job posts that capture your ideal candidate and set your business apart.

Best-in-class is just the bottom line for high-demand candidates. They're looking at every detail, every word, every picture during the candidate experience. Anything that will help them decide if this is the right job for them before even completing the application. Most of these first impressions start at the job post. The job post is the moment a candidate makes the most critical choice in the candidate experience journey: Will they apply?  So, how are you going to improve your job posts and stand out in a world of look-a-likes and employer brands that all claim to be different?  
Learning Objectives:

  • Learn how to research and select an effective job title.
  • Improve kickoff meetings with hiring managers. 
  • Translate skill lists into stories to attract the right candidates. 
  • What to never say in a job posting.
Date(s) & Time(s): 
Monday, April 20, 2020 - 11:30am to 12:30pm

Katrina Kibben


Katrina Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like,, and Randstad Worldwide. Today, they are frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes.

Kat travels the country in their RV while dividing time between North Carolina, Colorado, and the dogs behind the name Three Ears Media.

Session Type: 
Concurrent Session
HR Expertise
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