Dig Into Your Diversity Data and Careers Site

2021 Talent Conference & Expo

Do you know whether your career site is attracting diverse applicants or turning away potential talent? Digging into the data tells you whether your career site and EVP is helping or hindering your DE&I goals. In this session, Clinch’s Belinda Cawthorne will show you how to use marketing tactics combined with data-driven decision making to optimize your career site and convert diverse candidates.

Learning Objectives:

  • Learn how career site data can transform their DE&I strategy by providing insights on the number of diverse candidates at each stage of the funnel.
  • See how content and EVP messaging can affect the number of diverse applicants they attract.
  • Get best-practice strategies and tips to improve their careers site content and strategies to attract diverse candidates.

This session is brought to you by Clinch. Be sure to visit their booth in the Expo for more information.

Date(s) & Time(s): 
Monday, August 23, 2021 - 2:15pm to 2:35pm

Belinda Cawthorne


The combination of my sales enablement and organisational development skills makes me passionate about enabling global sales teams through onboarding, training and coaching and creating messaging and collateral to achieve their sales targets and overall business revenue goals.   

My demonstrated ability to successfully drive sales enablement strategies combined with my stakeholder management and partnership approach has led to the effective execution, uptake and increase in sales pipeline and sale conversions.

* Drive global sales enablement strategies.
* Develop and roll out global sales enablement programs.
* Manage multiple programs of work within complex organisational structures.
* Lead global teams virtually.
* Facilitate and present to senior stakeholder groups and C suite.
* Collaborate with key stakeholder groups to champion and support programs of work.
* Create and deliver sales enablement training, onboarding programs aligned to adult learning principles and evaluation methodology.
* Experience in project management and change management principals, methodology and tools.
* Understand the internal organisational drivers and challenges when implementing sales enablement strategies and initiatives.

Session Type: 
Smart Stage
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