Digitizing Talent: Creative Strategies for the Digital Recruiting Age
Digital recruitment might be the key to an effective overall recruiting strategy, but the question is where to begin. This session will walk you through how to prioritize your digital recruiting and marketing options and show you how to develop strategic yet smaller initiatives designed to drive change and establish buy-in so that you can move forward in your digital and online recruitment efforts. Learn how to get started realigning your recruitment efforts to those of the larger organization by using creative and truly out-of-the-box digital recruiting and marketing strategies. Our session will focus on establishing return on investment, establishing metrics and capitalizing on relationships with other departments outside of HR including marketing, IT and communications.
Learning Objectives:
- Prioritize talent attraction efforts using digital strategies.
- Establish small wins that you can build on focused on executive leadership communication.
- Discover the top five creative digital strategies that every recruiter and HR leader should consider from programmatic ad buying, social media, to using video in your recruiting.
- Leverage relationships within the organization to establish ROI and strategic partnerships.
In-person session offerings are on a first-come, first-served basis.
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Jessica Miller-Merrell
Jessica Miller-Merrell is the Founder of Workology, a workplace resource for HR, recruiting professionals and business leaders, and host of the Workology Podcast. The site has been listed twice as a top 75 career resource by Forbes. Jessica is the president and CEO of Xceptional HR, a human capital strategy and consulting agency. Because of her industry expertise and knowledge, Jessica’s expertise is sought after and sourced by publications and media including: The Economist, Forbes, CIO Magazine, CBS, Entrepreneur Magazine, and SHRM’s HR Magazine. Her new book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age was published in 2023 by SHRM.