Building Your Personal Brand - Why Starting Now is Important to Your Future Career!
Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.
This session will discuss the importance of building a personal brand, and the steps necessary to successfully develop and showcase your personal brand. Similar to most major companies or celebrities, building a brand is one of the most important aspects of excelling in the workplace and advancing your career. This session will provide participants with the knowledge and information to differentiate themselves from the competition, and advance their careers, using their personal brand. A former member of SHRM's Emerging Professional Advisory Council (EPAC) will provide insight on how to use your strengths to build and communicate your brand to better network, advance your career and attract opportunities to yourself!
Learning Objectives:
- What is a personal brand?
- Hear the speaker's personal brand story to put into context everything you're about to learn! See first hand how having one can help you attract life and career changing opportunities.
- Importance of having a personal brand. Learn all of the reasons why having one can help you.
- How to develop, build and showcase your brand, especially leveraging online platforms. Learn how to discover what your brand really is, build it over time through behavior and communication, and showcase who you are to your community to advance your career and attract opportunities to yourself!
Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.
Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.
Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.
Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.
Claire Stroh
Claire Stroh, MBA, SHRM-CP is currently the Manager, of Managed Talent Services at Lighthouse Technology Services and CEO of Claire is Coaching. She has used LinkedIn, Twitter/X, and networking to build her personal brand and uncover new opportunities for herself and the companies she’s worked for. She’s passionate about helping others do the same! Claire has more than 10 years of successively diverse human resources management experience with privately-owned and publicly-traded global leaders. She is an active member and blogger for SHRM and served on SHRM’s Emerging Professional Advisory Council (EPAC) for four years. Claire was named a 2022 HR Impact Award Winner by Buffalo Business First and 2022 Community Catalyst Award Winner by HRUnite!.
