Empower Your Brand and Influence with AI
Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.
In this session, we'll explore how AI-powered tools can enhance your communication skills, enabling you to personalize your messages to connect with your audience on a deeper level. We'll also discuss content strategies that improve your influence in your industry through tailored AI-driven approaches. The session will include practical tips and success stories and how to apply them effectively while integrating the one thing that AI can't achieve, empathy and emotions.
Learning Objectives:
- Gain a comprehensive understanding of how artificial intelligence (AI) is reshaping communication strategies and its relevance in various contexts.
- Discover techniques for using AI to identify and personalize your messaging and content, allowing you to connect with your target audience and increase audience engagement.
- Explore strategies and tactics for leveraging AI to build your brand in various contexts, such as brainstorming and content strategies.
Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.
Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.
Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.
Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.
Roy Abdo
Roy is a digital marketing consultant and CEO of Digital Revamp Communications. Digital Revamp Communications is a leading digital marketing and advertising agency that creates digital communication strategy, launches creative websites and social media content campaigns to grow brands or executives presence and connect them with their audience.
Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand and paid media.
Through monthly collaboration, content creation, and social media engagement with Digital Revamp’s team, SHRM has amplified its online presence to become the leading voice on the future of the workplace with a content reach over 5 Million views annually.
The latest achievement of SHRM’s partnership with Digital Revamp is the recognition of its CEO among LinkedIn’s “Top Voices for Associations and Advocacy,” alongside figures like Justin Trudeau, Bill Gates, and others. Roy advised the Military Health System (MHS) for the Department of Defense on communication strategies and is also a speaker for the US State Department. Roy also serves as a certified Clifton Strengths and High Performing Team coach.
Prior to Digital Revamp, Roy worked for Gallup consulting. In his work with Gallup, Roy directed various social and digital communications, as well as provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion index.
