LatinX: What Next??
The population of the United States and its workforce will become substantially more Latinx in the coming decades. The U.S. Census Bureau estimates that Hispanics represented 17.4% of the population in 2014 but will represent 28.6% by 2060. According to another metric, which appeared in a SHRM publication, the U.S. Bureau of Labor Statistics predicts that one in every two workers who enter the workforce in 2025 will be Hispanic. Companies that actively plan for these changes in demographics will be primed for success; Hispanics already represent a higher percentage of top candidates and having them onboard will provide businesses with a better understanding of the increasingly Hispanic markets. But there’s more that goes into recruiting top Latinx Millennials and members of Gen Z than some might think. Upon completion, participants will learn what makes Latinx Millennials and members of Gen Z different from mainstream Millennials and Gen Z.
Learning Objectives:
- Upon completion, the participant will understand LatinX values, needs and personal expectations
- Upon completion, the participants will learn what makes LatinX Millennials/GenZ different from the mainstream Millennials/Gen Z
- Upon completion, the participants will 3 LatinX Millennials/GenZ expectations of employers
Di Ann Sanchez, SHRM-SCP

Dr. Di Ann Sanchez, Ph.D., SPHR, SHRM – SCP, is the Chief Exceptional Officer of DAS HR Consulting LLC and Sanchez & Associates, a WMBE/HUB-certified firm focused on creative and non-traditional Human Resources programs and Diversity. Dr. Sanchez has over 35 years of experience, is a certified Senior Human Resources Professional (SPHR & SHRM – SCP), and has held executive positions with both private and public companies, including:
Dallas/Fort Worth International Airport
United Natural Foods, Inc.
Burlington Northern Santa Fe
Boeing Commercial Airplane Group
American Airlines
Delta Technology
Dr. Sanchez received the 2018 Top Minority Business Leaders Award for Tarrant County. Hispanic Business magazine named her one of the “Top 50 Hispanic Women in Business,” one of the “Top 80 Elite Hispanic Women,” and one of the “Top 100 Latinas in America.” She is also a past SMU Latino Leadership Initiative Advisor.
She was highlighted in the Hispanic Journal Magazine, recognizing her human resources and diversity accomplishments at American Airlines. She has also been featured in USA Today to improve the employment verification process and encourage comprehensive immigration reform.
Dr. Sanchez has spoken at the SHRM National Conference, Talent Management, and National Diversity and Inclusion. She has also spoken at several SHRM and Business Chapters and has been featured in many publications as a national Human Resources and Diversity expert. She is also a SHRM National Speakers Bureau Member. Dr. Sanchez actively participates in the SHRM Voice of Work Research Panel.
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