How to Boost Your LinkedIn Profile with Content to Attract Talent with AI’s Assistance
In-person session offerings are on a first-come, first-served basis. Seating is limited.
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Your LinkedIn serves as the first point of contact between you and your potential employees. In the presentation, we will discuss how your optimized profile, well-crafted content, utilize the latest Ai tool for content creation, and strategic activity on LinkedIn to strengthen your employment brand, allowing you to retain and attract top talent. You will uncover some LinkedIn profile best practices that will maximize your visibility and reinforce your level of expertise. Diving deep into content creation, storytelling, and digital communication, we will elaborate on the role of LinkedIn in promoting your work and impact in the industry and driving potential employees to check your profile and join your organization. The demonstration will include strategies and examples of best practices that you can get inspired from to uplift your LinkedIn profile and create your own content strategy.
Learning Objectives:
- Learn how to turn your LinkedIn profile into a platform of exposure and an effective talent-attracting tool.
- Showcase your expertise online and create a content strategy that underlines your thought leadership and employment brand.
- Utilize content creation tools, Ai tools, and hear what habits to develop to transform your profile and employer brand.
If a speaker has provided session materials, please see below or visit https://presentations.shrm.org
All virtual sessions inherently run the risk of audio or visual issues due to factors out of our control. If any technical difficulties arise, we appreciate your patience and understanding as we work diligently to resolve it. All virtual sessions, unless marked as "LIVE ONLY" or "VIRTUAL LIVE ONLY", are recorded and will be available to view on demand until December 1, 2023.
Roy Abdo
Roy is a digital marketing consultant and CEO of Digital Revamp Communications. Digital Revamp Communications is a leading digital marketing and advertising agency that creates digital communication strategy, launches creative websites and social media content campaigns to grow brands or executives presence and connect them with their audience.
Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand and paid media.
Through monthly collaboration, content creation, and social media engagement with Digital Revamp’s team, SHRM has amplified its online presence to become the leading voice on the future of the workplace with a content reach over 5 Million views annually.
The latest achievement of SHRM’s partnership with Digital Revamp is the recognition of its CEO among LinkedIn’s “Top Voices for Associations and Advocacy,” alongside figures like Justin Trudeau, Bill Gates, and others. Roy advised the Military Health System (MHS) for the Department of Defense on communication strategies and is also a speaker for the US State Department. Roy also serves as a certified Clifton Strengths and High Performing Team coach.
Prior to Digital Revamp, Roy worked for Gallup consulting. In his work with Gallup, Roy directed various social and digital communications, as well as provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion index.