The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World

SHRM 2013 Talent Management Conference
The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World
To view this video, either log in or enter a passcode for this session via the following link: Passcode Entry page


Workplace Application: Learn what employers from leading consumer brands are using to engage candidates as well as employees.

As adoption of new media and digital technologies has increased, businesses have been forced to rethink their approaches to engaging consumers and motivating their behaviors. The benefits of adapting similar strategies to meet the expectations and needs of technology-savvy job seekers and employees are also evident. This “consumerization” of the employment process requires you to consider an ever-widening range of new products and services related to social media, communication, collaboration and information-sharing in your recruitment and employer branding processes. This session will help you develop, influence and execute recruitment and employer branding strategies that will assist your organization in meeting its business objectives, through the implementation of best practices to attract, recruit and retain the talent needed. 

Date(s) & Time(s): 
Wednesday, April 17, 2013 - 8:30am to 9:45am

Jennifer McClure


Jennifer McClure is a keynote speaker, high-performance coach, and former Human Resources leader and executive, who works with business leaders to leverage their influence, increase their impact, and accelerate results. Frequently recognized as a global influencer and expert on the future of work, strategic leadership and innovative people strategies, she has decades of in-the-trenches people leadership and executive experience working in and with a variety of industries and organizations. Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to move the collective thinking forward when it comes to the workforce, and workplace of the future.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Intended Audience: 
Hide from On Demand: