The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World

SHRM 2013 Talent Management Conference
The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World


Workplace Application: Learn what employers from leading consumer brands are using to engage candidates as well as employees.

As adoption of new media and digital technologies has increased, businesses have been forced to rethink their approaches to engaging consumers and motivating their behaviors. The benefits of adapting similar strategies to meet the expectations and needs of technology-savvy job seekers and employees are also evident. This “consumerization” of the employment process requires you to consider an ever-widening range of new products and services related to social media, communication, collaboration and information-sharing in your recruitment and employer branding processes. This session will help you develop, influence and execute recruitment and employer branding strategies that will assist your organization in meeting its business objectives, through the implementation of best practices to attract, recruit and retain the talent needed. 

Date(s) & Time(s): 
Wednesday, April 17, 2013 - 8:30am to 9:45am

Jennifer McClure


Jennifer McClure is an entrepreneur, keynote speaker, and high-performance coach who works with leaders to leverage their influence, increase their impact, and accelerate results.

Frequently recognized as a global influencer and expert on the future of work, strategic leadership and innovative people strategies, Jennifer has decades of in-the-trenches leadership and executive experience working in and with startups, privately held companies, and Fortune 500 organizations in a variety of industries.

As a top-rated keynote speaker, Jennifer has shared her insights with thousands of leaders at conferences and corporate events around the world. Clients include Procter & Gamble, General Electric, IBM, SAP, Bloomberg, Charles Schwab, Stryker, LinkedIn, Notre Dame University, Society for Human Resource Management, Association for Legal Administrators, and Association for Talent Development.

In her informative and entertaining keynote programs and workshops, she shares a blend of research, best practices, case studies and storytelling which leaves audience members inspired and motivated to take action when they return to work.

Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to move the collective thinking forward when it comes to talent in the workplace, and she hosts a weekly podcast – Impact Makers with Jennifer McClure – sharing conversations with practitioners, entrepreneurs, authors and speakers who are changing the world while building careers that they love, and lives that matter.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Intended Audience: 
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