Recruiting Lessons from the Trenches: How to Develop, Champion and Manage Social Media Recruiting Strategies That Work

SHRM 2013 Talent Management Conference
Recruiting Lessons from the Trenches: How to Develop, Champion and Manage Social Media Recruiting Strategies That Work
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Workplace Application: You will learn how to develop, champion and build social media recruiting strategies within your organization. This interactive session will cover both the tactics and strategies you need to successfully launch social recruiting campaigns.

Join Lars Schmidt, Senior Director of Talent Acquisition and Innovation at NPR, and Founder of Amplify Talent, as he shares how NPR’s social recruiting strategy was built and implemented and has evolved. First, with respect to the implementation of @nprjobs and later with #NPRlife, Schmidt will discuss the success of starting small and scaling a successful social campaign to build an employment brand and recruit the best talent. Learn how he utilized social to recruit talent against other organizations like Google. Schmidt will discuss how @nprjobs has shaped the social recruiting strategy of NPR, reaching over 11,000 Twitter followers in its first year, and how other platforms like Instagram, YouTube, and Google Plus have helped minimize reliance on job boards and saved money and resources. Finally, he will discuss the value of involving your employees in your social strategy.

Date(s) & Time(s): 
Monday, April 15, 2013 - 10:45am to 12:00pm

Lars Schmidt


Lars Schmidt is the Founder of Amplify Talent, an employer branding and recruiting consultancy based in Washington DC. Prior to launching Amplify Talent, Lars was the Senior Director of Talent Acquisition & Innovation at NPR where he was responsible for providing leadership and advocacy for talent acquisition strategies that aligned with NPR’s strategic mission and core values. Lars held various HR and recruiting leadership roles with companies including Ticketmaster, Magento, Pencom Systems and several startups in Los Angeles.

Lars is a fierce advocate for progressive HR with a strong track record in leveraging innovative talent and recruiting strategies. He was named a “Top 100 Influencer” by HR Examiner and "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post. You can follow him on: Twitter at @ThisIsLars, Facebook, and LinkedIn

South Pacific Ballroom CD
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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