GLOBAL SESSION: “Think Global, Act Local”: ATC’s HR Strategy to Entering New Markets

SHRM 2015 Annual Conference
Workplace Application: Learn how American Tower Corporation’s (ATC) HR’s team successfully and seamlessly transitioned ATC into new markets in Latin America, Africa, and Europe.

Repeated from Tuesday at 7:00 a.m.

American Tower Corporation (ATC) is a leading independent owner, operator and developer of wireless and broadcast communication real estate. Headquartered in Boston, Massachusetts, ATC has offices across the U.S. and in Brazil, Chile, Colombia, Costa Rica, Germany, Ghana, India, Mexico, Nigeria, Peru, South Africa and Uganda. HR has become a key business partner in successfully establishing ATC’s presence by leading organizational culture integration, management of international assignment plans, local staffing, designing and implementing remuneration and rewards programs that meet local requirements and stay in alignment with ATC’s philosophy, performance management, training and development and succession planning in various environments in Latin America, Europe, Middle East, and Africa. This session will show you how to identify the implications on established HR programs and procedures when entering new markets and how to proactively apply, align and/or modify corporate guidelines to accommodate country-specific requirements, maintaining a consistent corporate culture while being locally compliant.

Date(s) & Time(s): 
Wednesday, July 1, 2015 - 10:00am to 11:15am

Cesar A. Aguirre, GPHR

Cesar A.
Aguirre, GPHR

Cesar Aguirre is the Vice President of Human Resources for the EMEA/LATAM Division at American Tower Corporation. In that capacity, Cesar provides leadership in the development and integration of the company’s Human Resource programs for ATC existing markets in Brazil, Chile, Colombia, Costa Rica, Germany, Ghana,  Mexico, Nigeria, Peru, South Africa and Uganda.

For the past 30 years, Cesar has held senior executive HR positions at  ATC, Tyson Foods International, Human Assets Group, Sony Electronics, Microsoft, CIGNA International, and Data General Computers, amongst others, involving the full spectrum of HR responsibilities, including organizational culture assessment and change, change management, leadership development, human resources generalist.  Additionally, has been an instructor at the Executive and Professional Education Department, College of Business Administration of the Florida International University in Miami. He has been a regular speaker at industry and HR forums and conferences.

Cesar holds a BS degree in Industrial Engineering from Chihuahua Mexico Technological College and a diploma in HR Management from ITSM in Chihuahua.  In addition, he completed the Senior HR Executive Development Program at the University of Michigan. He is a GPHR and a current member of the Society of Human Resources Management (SHRM).

LVCC 210-212
Amount of Credit: 
Credit Type: 
Global Credit
Session Type: 
Concurrent Session
Leadership & Navigation
HR Expertise
Global & Cultural Effectiveness
Intended Audience: 
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