Making Life Matter: The Role of Employer Brand Management in Organizational Transformation

SHRM 2015 Annual Conference
Learn an integrated approach to delivering an experience-led transformation of organizational culture and performance.

As one of the world's leading insurance companies, MetLife believes the key to elevating its performance is superior talent, and the key to engaging this talent is a compelling and distinctive employer brand. This session explains how the development and implementation of the company's employer brand strategy has enabled MetLife to drive change and achieve its goals. This session will help you:

  • Identify how employer brand management contributes to a more effective talent strategy.
  • Understand why HR and marketing need one another to build an outstanding brand.
  • Drive organizational change and superior business performance through employer brand management strategies.
Date(s) & Time(s): 
Monday, June 29, 2015 - 7:00am to 8:15am

David Henderson


David Henderson is a passionate advocate of the role talent can play in business success. He joined MetLife in 2012, when he recognized the opportunity to join a company with significant global ambitions and a shared belief in the central role that effective people management is essential in

delivering world-class performance. Prior to joining MetLife, Henderson played a similar role as Chief Talent Officer at PepsiCo, helping guide the company through a period of significant change in its people management philosophy. In both cases, he was one of the chief architects and advocates of employer brand management thinking, establishing an Employee Value Proposition that clearly defines the deal between the company and its employees, and delivers a clear and compelling brand promise to high caliber talent seeking a world class employer.

Steven Ehrlich


Proud to represent TMP’s intellectual capital and exceptional wealth of experience is Steven Z. Ehrlich, Senior Vice President, European New Business. Steven was promoted to this role in January 2013 and relocated from the U.S. to London to drive client acquisition across Europe. Recognized as one of the Top 25 Online Influencers in Recruiting, Steven has worked on TMP client accounts in the education, telecommunications, pharmaceutical, retail and manufacturing sectors. In the past five years, he has been selected by more than 100 conferences as a keynote speaker due to his extraordinary digital expertise.

Steven joined TMP in 2001 as Director, Business Development. His ability to connect with people and establish long-lasting client and co-worker relationships has warranted a number of career opportunities for him. He was promoted to Vice President, Mid-Market Sales in 2006; Vice President, Client Development in 2008; and, in 2010, he assumed global responsibilities as Global Vice President, Client Development. He was also named a SIFE (now Enactus) Champion for his role in higher education.

Steven is quick to point out that TMP’s culture is unlike any he has experienced in his vast career. “TMP truly feels like a big family – I work with smart and talented people who do amazing things in their professional and personal lives and TMP supports all of their endeavors.”

Westgate Ballroom C
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Business Acumen
Intended Audience: 
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