Making the Most of Your Social Media Presence

SHRM 2015 Annual Conference
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No matter the social media platform the keys to maximizing your influence are the same.  Learn how to create and effectively share meaningful content, interact engagingly within discussions, and strategically grow your influence in circles that matter most to you!

Date(s) & Time(s): 
Monday, June 29, 2015 - 7:50am to 8:08am

Andrew Morton


In his role as the Director of Social Engagement for the Society of Human Resource Management (SHRM), Andrew Morton provides strategic leadership and direction for all of SHRM’s social media and influencer engagement efforts.   He also works closely with SHRM chapters and state councils across the country, providing them assistance and social media training. 

Prior to joining SHRM in 2014, Andrew served as Digital Account Manager for Purple Strategies, a leading communications firm headquartered in Alexandria, Virginia managing several Fortune 500 brand and advocacy campaigns.  Andrew is a retired Army Infantry-Officer who served in multiple leadership positions as well as overseas and combat tours including deployments to Iraq, Bosnia, Macedonia and Egypt.  During his twenty-one year Army career Andrew also served in multiple senior public affairs positions including Chief of Media Outreach for Multi-National Force-Iraq, Chief of Marketing and Adverting for the Army Reserve, and the Director of Digital and Social Media for the Army Reserve.  

Andrew is passionate about veteran’s issues to include programs and policies that support veteran employment as well as initiatives that support disabled veterans.  Most importantly, Andrew serves as “Dad” to his three wonderfully-exhaustive kids at their home headquarters in McLean, Virginia.   

Smart Stage, Connection Zone
Amount of Credit: 
Credit Type: 
 Not Available for Credit
Session Type: 
Smart Stage
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