Strategic HR (It's Easier Than You Think)
One of the most common suggestions a lot of HR practitioners hear is “You need to be more strategic." The challenge for many HR pros is that the actual implementation of strategic HR practices is not always clear cut. This presentation will review several mini case studies to teach the audience how to break down problems and present strategic solutions in a simple, yet meaningful way.
Ben Eubanks, SHRM-SCP

Ben Eubanks is a bestselling author, speaker, and researcher living in Huntsville, AL. He spends his days as the Chief Research Officer at Lighthouse Research & Advisory, developing groundbreaking research on workforce trends and examining the talent technologies and People practices that set great organizations apart from the rest.
His latest book Talent Scarcity explores why companies are having difficulties finding quality talent and how they can solve it. His first book, Artificial Intelligence for HR, is the world’s most-cited resource for leveraging technology to create a more human experience at work. His new book The Payroll Promise (March 2025) examines how HR and payroll teams can create workplace trust and do more meaningful work at the same time. He also hosts HR Summer School, a virtual event focusing on improving human resources, one HR pro at a time. When he's not speaking or writing, he spends time with his five kids and runs in a variety of outlandish races for fun.
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