ServiceMaster: Building One Brand, One Voice by Strategically Aligning Your Employment and Consumer Brands
Susan Hunsberger, SVP and and Chief Human Resources Officer for ServiceMaster Global Holdings, Inc., will highlight how ServiceMaster applied the same level of strategic focus to their employer branding as they applied to their corporate and consumer branding. You will learn how one of FORTUNE Magazine's 2016 World's Most Admired Companies is:
- Leveraging its employment brand to clearly communicate the culture of the company, its vision and values to increase engagement, retention and sustainable growth - particularly through social media channels.
- Using reliable and in-depth data to build their employment brand from the inside out and plans for how they will measure brand engagement with both employees and candidates alike.
Susan Hunsberger
Susan Hunsberger joined ServiceMaster in December 2013 as senior vice president of human resources.
Hunsberger joined ServiceMaster with broad global experience in a variety of industries, including market research, aviation, medical devices, and oil and gas. Most recently, she served as senior vice president, human resources, for the global business solutions group of Nielsen, a $5.4 billion global information and measurement company. There, Hunsberger built a strong record of building high-performing teams and driving results in talent management, organization design and capability, change management and employee relations.
Prior to Nielsen, Hunsberger spent more than 12 years in HR leadership positions at GE Aviation, a division of General Electric Company, and she also held several other roles in organization and executive leadership, supporting IT, manufacturing, and sales and marketing. Before GE, she worked in HR roles at Johnson & Johnson and Marathon Oil.
Hunsberger holds a bachelor’s degree in accountancy and personnel management from Miami (Ohio) University and a master’s degree in organizational development from Bowling Green State University.