When HR Needs to Act More like Sales and Marketing

SHRM 2016 Annual Conference & Exposition
Workplace Application: This session will help you incorporate marketing and selling skills into your list of competencies.

It may be hard to believe that HR can learn something from the Sales and Marketing departments but the reality is that you need to start thinking and acting more like Sales and Marketing. This session will discuss the top seven lessons from sales and marketing that you can start implementing today. The pay-off will be deeper levels of employee engagement, more credibility with senior leaders and higher levels of productivity from the HR team. This session will show you:

·         The fundamental of sales and marketing strategies.

·         How to get support from senior leaders for major HR initiatives quicker and with less effort
          by using the principles of good marketing and sales.

·         How to align HR programs to the strategic plan in the same way that Sales and Marketing does.  

·         How to perform cost/benefit analysis on your major initiatives to understand which projects to dedicates resources to.  

·         How to respond more quickly to the external environment and implement new programs in HR that reflect the changing
          times similar to sales and marketing.

Date(s) & Time(s): 
Monday, June 20, 2016 - 10:45am to 12:00pm
Presenter: 

Stacey R. Carroll

Stacey R.
Carroll

Stacey Carroll is the President of HR Experts On-Call. HR Experts On-call provide strategic HR consulting services to business owners and HR professionals. Prior to establishing HR Experts On-Call, Ms. Carroll served as the Director of Professional Services & Education for PayScale. As Director of Professional Services, Stacey created and managed the compensation consulting business for PayScale, a venture-backed SaaS provider of compensation resources to HR and business leaders.  Prior to her  work at PayScale, Stacey spent over 12 years in various positions within Human Resources for Trendwest Resorts, Nordstrom, and Western Washington University. Stacey’s specialty areas in HR include: compensation, benefits, training & development, and strategic human capital management.  She earned her BA and MBA from Western Washington University. Stacey has been certified as a Senior Professional in Human Resources (SPHR) and as a Certified Compensation Professional (CCP). In addition to her regular full time responsibilities, Stacey has taught HRM classes for Western Washington University, Seattle Research Partners, and Tacoma Community College. She also speaks at many local, regional and national conferences.

Follow Stacey on Twitter @HRStacey.

Location: 
Marriott Marquis: Independence Ballroom A-H
Amount of Credit: 
1.25
Credit Type: 
SHRM PDCs
Business Credit
Session Type: 
Concurrent Session
Competency: 
Leadership & Navigation
Consultation
Business Acumen
Intended Audience: 
Mid-Level
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