A Whole New World: Creating a Virtual Conference Experience

2020 Volunteer Leaders' Business Meeting

The world of meetings and conferences has changed forever. With the pandemic, we were forced to adapt and deliver virtually whether we liked it or not.

In this whole new world of virtual, attendees demand not just a computer screen to stare at, but a fully engaging and interactive 360 experience.

Be inspired from Jamie Bosley, Artistic Director, Event Experience, SHRM, as he discusses how conferences can begin to develop the creative experience. Followed by successful case studies from our panelists:

  • Bonnie Salyer, SHRM-SCP, Board Member, Northstate SHRM
  • Brad C. Shanklin, Executive Director, Dallas HR Management Association
  • Gina Ayllon, CAE, Executive Director, SHRM Northern California Community

Hear stories on lessons learned and how we can be leaders in the virtual conference space.

Date(s) & Time(s): 
Wednesday, November 18, 2020 - 2:10pm to 3:00pm

Jamie Bosley


Jamie Bosley serves as SHRM’s Director of Event Experience where he is responsible for leading event strategy, marketing, communications, and attendee experience for SHRM’s Annual Conference and specialty conferences portfolio. Prior to SHRM, Jamie was a boomerang employee with two separate stints at National Geographic, where he most recently served as Director of Marketing and Engagement. He previously worked at RedPeg Marketing, building brand activations and experiences for clients such as Enterprise, GEICO, TD Bank, and the Virginia Lottery. He began his conference planning career at The John F. Kennedy Center for the Performing Arts and is graduate of West Virginia University.

Gina Ayllon, CAE

Ayllon, CAE

As executive director of SHRM Northern California Operations, Ayllon is responsible for overseeing membership engagement activities, including recruitment, retention and local educational programs for HR professionals living and working in the Greater SF Bay Area. Additionally, she oversees the financial responsibilities of the Northern California operation. Prior to joining SHRM, Ayllon served for nearly 18 years as executive director of the Professional Association of Childhood Education, where she oversaw the organization’s daily operations, program development and strategic planning initiatives. Ayllon holds a Bachelor of Science in business administration from San Francisco State University. Additionally, she is a Certified Association Executive.


Bonnie Salyer, SHRM-SCP, SPHR

Salyer, SHRM-SCP

Bonnie has 26 years’ experience in human resources as a generalist, manager and director, has a BS in Business-Human Resources Management from Cal Poly, San Luis Obispo, and holds current certification by SHRM as a Senior Certified Professional as well as HRCI as Senior Professional in Human Resources. The majority of her career has been as a generalist, and HR department of 1, for medium-sized organizations of varied industries in the Redding area; including 6 years as an independent HR consultant. Her experience includes all areas of human resources including recruitment and selection, staff development and training, performance management, benefits administration, compensation, payroll, employee relations, legal compliance, policy development, and risk management. She is currently Human Resources Manager for Ted Pella, Inc. in Redding, CA, a family owned and operated business that manufactures and sells microscopy supplies worldwide.

Her SHRM affiliation began in college in the SHRM Student Chapter on campus, and continued as a professional when she joined and quickly became involved in the local chapter in Redding, CA, where she spent over a decade being involved at some level.  She recently re-connected and joined the Northstate SHRM Chapter Board in 2019 as Sponsorship Coordinator, took on Professional Development duties for 2020 as well, and is currently President Elect for the Chapter.   


Brad C. Shanklin

Brad C.

Since March 2016, Brad Shanklin has served as Executive Director of the Dallas HR Management Association including the HRSouthwest Conference.  DallasHR, a professional association, is one of the largest chapters of the Society for Human Resource Management (SHRM).  At DallasHR, the team focuses on providing high quality certified education and networking to more than 2,300 members. 

Prior to coming to DallasHR, Brad served six years as the Senior Director of Chapters, for Meeting Professional International (MPI Global).  His responsibilities included the Chapter Business team and the 80 international chapters and clubs.  Before joining MPI, Brad spent eight years as the President/CEO of the Plano Chamber of Commerce in Plano, TX.  During that time, he earned the Institute for Organization Management certificate in non-profit management from the US Chamber of Commerce.  Prior to the chamber, Brad had a 14-year tenure with the American Heart Association at the National Headquarters in Dallas, as the State Director in New Mexico and in the council office in Houston.  He has more than 32 years in the association and membership industry where he has continuously worked with volunteers, boards and member constituents.

Brad was elected to the Plano Independent School District Board of Trustees in 2005 and served for six years, three of those as Board Vice President.  He is a former Rotarian and a graduate of the University of Texas at Austin.

Session Type: 
Concurrent Session
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