Aligning DEIB with the Talent Strategy at the Orlando Magic NBA Team
The days of creating a talent strategy that does not include DEIB are gone. The Orlando Magic Chief People Officer and the Chief Diversity, Equity and Inclusion Officer partner to create a DEIB strategy that positively impacts their people, talent, and culture, which ultimately impacts the bottom line.
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Esu Ma'at
Esu Ma'at is a trans-disciplinary thought leader who has a distinguished track record of success, driving a 21st century vision for diversity, equity and inclusion. He will work closely with the Magic's executive leadership team and the entire staff, along with the team’s social justice task force, to implement a holistic and impactful DE&I strategy, bringing a powerful impact to the organization, the NBA and the Central Florida community.
In his role as the Chief Diversity, Equity and Inclusion Officer for the Orlando Magic, he focuses on integrating DE&I strategy with the team’s business goals, organizational values and key performance indicators. This includes attracting, engaging and retaining diverse talent; owning accountability for driving equity and belonging; and enhancing organizational culture, brand reputation and social impact.
Ma’at earned a bachelor’s degree in economics from Fairleigh Dickinson University, a master of science degree in sports management from Columbia University and completed his D&I training at the Cornell University School of Industrial and Labor Relations. He currently serves as an adjunct lecturer at Columbia University, he was named to the 2022 Orlando Magazine 50 Most Powerful People – One To Watch list, and he is a 2022 Community Impact and Icon Award honoree.
George Rivera
George Rivera III serves as the Senior Vice President of Enterprise Solutions at the Society for Human Resource Management. He is responsible for broadening the awareness of SHRM's mission to enhance workforce development by building and strengthening partnerships with some of the largest enterprise organizations across the globe. In addition to helping bring to market the top ideas and innovations through outreach, representing all things workplace, workers, and work.
George is a proven business development thought leader who places a deep emphasis on people, with more than 15 years of experience building and scaling highly productive, results-driven sales organizations. Prior to joining SHRM George spent over a decade honing his expertise in HCM cloud technology, retirement, insurance, and other employee benefits, as well as HR services and PEO offerings as he led sales efforts of Paychex Inc., a top HR consulting organization. In addition to business-growth responsibilities, George also led critical cross-functional company initiatives throughout much of the organization including Learning and Development, Marketing and Lead Generation, Finance, and Talent Acquisition, but the most rewarding experience, by far, was his service on the board for the annual United Way Campaign.
George Rivera III recognizes that strong leaders build strong businesses and strong businesses build strong communities. George is firm believer in focusing on strategic growth for all partners.
When not at work, Rivera serves as Vice President for SHARE International a Non-Profit that aims to support the indigenous peoples of the Amazon in Peru.