Inspiring Your Workforce of Tomorrow TODAY
Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.
This session will share keys for the successful utilization of corporate engagements with higher education institutions. In today's fight for high quality talent, business leaders are often unaware of how the implementation of academic partnerships can be a long-game strategy worth investing in. Along with developing a pipeline of future potential employees, academic partnerships are an effective model for supporting tomorrow's workforce career readiness, for activating DEI goals aimed at providing access opportunities, and for building community via goodwill.
Learning Objectives:
- Research based insight about Gen Z employees and what they are looking for in the workplace.
- Understanding the impact of corporate partnership with academic institutions as a pipeline for engaging Gen Z future employees.
- How to build a success academic partnership.
Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.
Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.
Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.
Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.
Yuvay Ferguson, Ph.D.
Dr. Yuvay Ferguson has a proven track record of consulting with global corporations to provide strategy around preparing the workforce of tomorrow. Her research centers on generational cohorts which gives her insight into how the characteristics of the groups impacts workplace culture and dynamics. Having recently served as an Assistant Dean and Associate Professor of Marketing at Howard University’s School of Business before starting her consulting business, she holds a Bachelors degree in International Marketing from Howard University, a Masters Degree in Strategic Communication from American University, and completed her Ph.D. in Advertising at the University of Texas at Austin.