The Intersection of AI & HCM: How to use AI ethically
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The integration of Artificial Intelligence (AI) into Human Capital Management (HCM) offers significant benefits in recruitment, analytics, and engagement while raising ethical concerns around data privacy and bias. This presentation provides a framework for ethical AI adoption, emphasizing fairness, transparency, and accountability.
Learning Objectives:
- Explores current and emerging AI applications in HCM, highlighting opportunities and challenges.
- Focuses on the importance of responsible data use and bias mitigation.
- Offers practical guidelines for developing ethical AI strategies in workforce management.
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Keegan Fonte

Keegan Fonte, Director of Product Marketing at PrimePay is deeply interested in the intersection of Artificial Intelligence and Machine Learning and how these fields are shaping the Human Capital Management Industry. With over 15 years of experience in marketing, he has recently focused on global software and technology. In the past, he has contributed to marketing efforts at Paychex, Sage People and ADP.
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