The Six Sources of Influence: How to Create Lasting Behavior Change
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When was the last time what stood between you and some result you absolutely needed to achieve was the behavior of one or more people? If so, you had an influence problem. The ability to influence others is at the core of true leadership - and it's crucial for driving positive change in any organization. Unfortunately, we often turn to a poorly designed incentive, persuasion tactics, or tinkering with processes and procedures to try and drive change. Yet human behavior can't be altered with a singular strategy; instead, it's governed by six sources of influence. Leaders who know how to leverage these sources in favor of winning behaviors are exponentially more successful at securing change and achieving results. In this session, you'll learn how to harness these six sources of influence to create lasting behavior change and achieve results.
Learning Objectives:
- Focus on the vital behaviors that directly drive results.
- Use multiple sources of influence instead of chasing quick-fix tactics.
- Add the six sources of influence into your leadership strategy.
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Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.
Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.
Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.
Joseph Grenny
![](https://sessionplanner.shrm.org/sites/default/files/styles/medium/public/Joseph%20Grenny%202023edit.jpg?itok=Lk753SaL)
Joseph Grenny is a New York Times bestselling author of eight books, including the communication classic, Crucial Conversations. His whose work has been used by nearly half of the Forbes Global 2000 and has helped millions of people achieve better relationships and results. He cofounded Crucial Learning, one of the world’s most respected learning and organization development firms, offering courses in communication, performance, and leadership.
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