Executive Exchange: What Are You Talking About? SeaWorld’s Approach to Strategic Internal Communication
Carefully-orchestrated and well-funded marketing campaigns drive the consumer engine for much of the business world. The opportunity to market effectively inside our organizations, however, often remains greatly untapped, as HR professionals frequently find themselves in just-in-time tactical, or even reactive mode when communicating to employees. Framed around the plan in place in Orlando’s SeaWorld Parks and Resorts, this session discusses both the why and how associated with developing a solid internal communication plan that is strategic and oriented toward real results. You will leave with an understanding of the importance of an internal communications plan, the risk of not having one, and ideas of the sorts of results you might expect. Additionally, O’Neal will share the process of developing an internal communication plan and discusses tools which might be used for execution.
Christine ONeal
Christine is Vice President, Human Resources for SeaWorld Parks and Entertainment in Orlando, which includes SeaWorld Orlando, Aquatica and Discovery Cove.
Christine’s Human Resources career began in cosmetics and retail. Immediately committed to helping drive professionalization of the Human Resources field at the time, she rapidly attained her PHR and SPHR certifications.
In 1999, Christine joined Anheuser-Busch, previously the parent company of SeaWorld. As part of Anheuser-Busch, Christine held positions of Human Resources and Labor Relations leadership in three domestic breweries as well as the corporate offices.
Very active in the community, Christine serves as President of the Board of Directors for Canine Companions for Independenc- Southeast Region, is a member of the Board of Directors for the Animal Alliance of Greater Orlando and sits on the Orange County Tourism Development Council.
Additionally, Christine enjoys riding horses, running and taking advantage of all the arts, entertainment and fine dining Orlando has to offer.