Are your digital marketing efforts failing to get the results you expected?
Constantly wondering why your email open rates are so low or why that Facebook ad isn't performing the way you'd hoped?
Do you feel that marketing concepts are challenging to understand and campaigns hard to design due to how quickly customer expectations change? If you've answered YES to any of these questions, then this is the session for you.
Join Mike Kalyan, one of SHRM's Marketing Audience Segment Managers, for a lively and INTERACTIVE discussion on how to interject some life into your marketing efforts. We'll start by covering some marketing basics to give you a foundation for how these concepts work together. Then we'll transition to best practices on how to write a more engaging email subject line or what to focus on when creating ads for different social media channels.
Finally, we'll put some of these learnings into practice by participating in group breakout activities and sharing your work with other attendees. This session isn't for those who want a 50-minute slide presentation, so be prepared to JOIN in the discussion, ENGAGE with other attendees, and SHARE your thoughts.