Kelly Lockwood Primus, Chief Executive Officer, oversees the strategy, research development and client relationship management to help our clients reach their global diversity goals.
Prior to being appointed CEO of Leading NOW, Kelly was CEO & President of its Leading Women brand.
Prior to joining Leading Women, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization. As Vice President for Marketing & Communications, Kelly was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, and drove participation in the organization’s live and virtual events to “sell-out” status.
Before her time working within women’s leadership development organizations, Kelly was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Kelly was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference.