Target and Measure: Evaluating the Bottom-line Impact of Training

2014 Annual Conference
Workplace Application: You will learn strategies for targeting, measuring, and evaluating the impact of your programs to demonstrate the bottom-line value of your training.

As pressure builds to show the ROI of your programs, you need a simple yet robust way to measure the behavioral and business impact of your initiatives. In this interactive session, you will learn the science behind targeting, measuring, and evaluating the quantitative and qualitative impact of your organization’s training investment. When equipped with this formula, you will be able to demonstrate the bottom-line value of your training and optimize future initiatives.

Date(s) & Time(s): 
Monday, June 23, 2014 - 4:00pm to 5:15pm

David Maxfield


For more than twenty years, David Maxfield has led high-leverage research initiatives that uncover causes of and solutions to managerial, cultural, and operational inefficiencies that directly affect the bottom line. David’s career began with his doctoral work in psychology at Stanford University. Since then, his impact on organizational performance has been wide-reaching as he’s helped clients such as General Mills, Harvard Medical School, Pizza Hut, and Spectrum Health increase organizational effectiveness and become measurably more vital.

Amount of Credit: 
Credit Type: 
Business Credit
Session Type: 
Concurrent Session
HR Expertise
Critical Evaluation
Intended Audience: 
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