Employer Branding: Translating Your Story into a Recruitment Marketing Strategy

Repeated from Tuesday at 11:15 a.m.

Every company has a unique story and compelling reasons for why you should work there: It’s a feeling you get when you walk into work. A trust among peers. Your best recruitment strategy. Often, we look to best-in-class case studies to see how other organizations are translating their stories. But here’s a harsh reality: Best-in-class does not mean best for you. The right candidates won’t react to just any interaction—they want to connect with your brand in the e-mails, through the careers website and in your job ads. There’s a new standard of excellence among these high-demand people. So how are you going to stand out in a world of look-alikes and brands that claim to be different? If you want to dial into your differences and translate best-in-class into best-for-you, don't miss this how-to session focused on delivering methodologies you can use now.

Learning Objectives:

• Learn how to define your employer brand.
• Learn how to build recruitment personas.
• Gain tips for better recruitment copywriting.
• Obtain strategies for translating your brand into recruitment marketing campaigns.