Insights to Action: Creating a 'Career Newsroom' to Attract Qualified Candidates
More than 60 percent of Sodexo USA’s management-level hires in 2016 reported using one or more of Sodexo’s social online properties during their job search. While channel preference varied between internal and external hires, the message was clear: Both types of candidates found value in content highlighting company culture, the ability to ask questions and receive answers in real time, and reading firsthand accounts from current employees. This is why having a “career newsroom” is vital to the success of your recruitment efforts. You must create content that speaks to what candidates truly want to know and identify methods for putting it at their fingertips. In this session, Autumn Anderson will dig in to the results of Sodexo’s 2018 New Hires survey and share her team’s strategy for creating compelling content for candidates online.
Learning Objectives:
- Discover an opportunity to better understand how the best-qualified candidates for your company approach their job search.
- Identify topics and themes for content creation that speak to potential candidates.
- Learn how to develop a content strategy that aligns with your organization’s initiatives.
- Explore various methods and tools for distributing career-focused content to an audience of interested job seekers.
Autumn Anderson
Autumn Anderson, Sr. Marketing Manager of Talent Acquisition at Sodexo, is responsible for the company’s employment brand strategy in the U.S. She and her team of Employment Brand Managers work together to develop candidate-focused content for social media, email campaigns, a careers blog and the company website. Additionally, her team also oversees the strategy for several HR technology platforms, including those focused on text communication, employee advocacy, the candidate journey and more. Autumn’s past experience includes recruiting, job optimization and recruitment marketing at Careerbuilder, as well as managing a social media strategy for Kellogg School of Management at Northwestern University. |