The Power of Video to Attract the Mobile Job Seeker
In recent years, talent acquisition has changed its course. For recruiters to be up to the challenge of searching for and locating top talent, it is important that they keep up on trends. First and foremost, it is a candidate's market right now. Unemployment is low. According to McKinsey's 2015 Global Growth Model study, there were three times as many workers as retirees from 2005 to 2015, and by 2025 the ratio will be 1-1. For today's generation of job seekers, mobile devices are a part of conducting a job search. We need to find information easily, on any screen that fits in a purse or pocket. A short, compelling and engaging job video, versus a long text job description, makes it easier for a candidate to understand and retain information about a position. According to Forrester Research's Dr. James McQuivey, “A minute of video is worth 1.8 million words.” Learn more in this session from real-life case studies from large global employers.
Learning Objectives:
- Understand the changing environment for job seekers.
- Find out why today's war on talent means developing a sound mobile strategy.
- Learn how video and social media, combined with mobile devices, can reduce cost-per-hire.
Lee Spallas
Lee is currently VP of Strategic Relationships at Digi-Me.
Before joining Digi-Me, he has successfully built and managed globally distributed teams which provided administrative, technical, and techno-functional support to Talent Acquisition teams.
Lee’s background also includes franchise ownership as well as experience designing and implementing franchisee programs. In addition, he has led teams to promote and support domestic and international franchisee growth and development.
Lee has six children, and with two still at home in Arizona, most of his spare time is spent supporting their pursuits by attending ballet performances and baseball games.