A Walk in Their Shoes: A Different Approach to Job Analysis
Have you ever wondered what it would be like to walk in your colleague’s shoes? Or are you looking for new ways to jump-start a better recruitment, onboarding or development experience? If you answered yes to either of these questions, then implementing a more ethnographic research approach to your work could be the answer. Ethnography isn’t just for anthropologists. The ethnographic research technique can help you unlock valuable and actionable HR insights to drive your company forward. In this session, Abby Cheesman, a former ethnographic researcher herself, will share key principles and techniques you can use to help you better understand new people, activities, places and things. The best part is these are simple and structured techniques that require little or no preparation and are bound to help you see something new.
Learning Objectives:
- Learn how to use empathy to discover new insights into your recruitment process.
- Learn the key principles and mindset of ethnography.
- Gain actionable strategies to engage your team in a new way and redesign your job analysis.
Abby Cheesman
Workplace storyteller, ethnographic researcher and IO Psychologist, Abby is Co-Founder of Skill Scout. She spends her days bringing jobs to life on video. Abby geeks out on new media techniques like 360 Video, Virtual Reality, Point-of-View Video, Silent Storytelling and Employee-Generated Video. She's been featured in Crain's Chicago Business, SHRM, and WBEZ Radio. She lives in Chicago with her husband and 2 kids.
Abby holds a BA in Sociology & Psychology from the University of Northern Iowa and MA in Industrial Organizational Psychology from The Chicago School of Professional Psychology.