Business Storytelling: One Size Audience Doesn’t Fit All

2020 Annual Conference & Exposition
Effective business storytelling requires flexibility and adaptability for organization-wide impact.

Business storytelling is a powerful way to sell ideas, drive connection, and spur action. But often, whether you're faced with a roomful of decision-makers or diverse perspectives, a story that resonates with one person may not move another. Storytelling expert Janine Kurnoff coaches the world's top brands how to use storytelling in everyday business communications. This session gets hands-on with practical, flexible, storytelling fundamentals, fit for the diverse audiences HR professionals face every day.

Learning Objectives:

  • Apply the fundamental concepts of storytelling to any business-related communication, from live presentations, to meetings, emails, voicemails, etc.
  • Explore three common audience scenarios that require you to adjust your story and introduce flexibility into a business narrative.
  • Discover how to analyze your audience to determine their needs and be able to address multiple constituencies.
Date(s) & Time(s): 
Sunday, June 28, 2020 - 1:00pm to 2:15pm

Janine Kurnoff


Janine Kurnoff has always had a passion for helping people tell their story. Janine, along with her business partner (and sister), Lee, run The Presentation Company (TPC), a business communications training firm that specializes in innovative presentation skills training.

Janine helps the world’s top brands—including Marriott, Facebook, and T-Mobile—communicate strategically through business storytelling. Janine has devoted her life to teaching storytelling because she believes that this skill is the single greatest way to amplify the impact of your ideas and data.

From sales to engineering, Janine’s methodology helps people organize, visualize, and present their ideas in a way that is captivating, easy-to-process, and results-driven.

Session Type: 
Concurrent Session
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