Connecting the Dots: Aligning Your Hiring and Business Differentiation Strategies to Work Together

2020 Annual Conference & Exposition
Simply having a great strategy or hiring terrific talent won’t ensure business success; the two must be closely aligned for success and longevity.

Whether you know it or not, your business is most likely part of a crowded marketplace, and so differentiation is essential to survive and thrive. Successful differentiation isn't just about having a good idea, it requires having the right people to implement it who are strategically aligned with that differentiation. Simply put, your employees need to be different as well. You'll need to hire or develop people who fit your strategy, motivate them to maintain it, and keep the best ones on board so that your identity doesn't walk out the door with them. In this session, Ryan Kohler walks through the basics of business differentiation, provides clear examples of successful brands, and shows how hiring plays a vital role. Finally, he digs into how your company's differentiation strategy might just be the ticket to helping you find and retain great talent.

Learning Objectives:

  • Walk through the different types of business differentiation and what sets each apart.
  • Learn how to determine your company's differentiation strategy. 
  • Identify what will be required to align your talent with your differentiation.
  • See how differentiation can be used in talent acquisition and management to make your team a competitive advantage.
Date(s) & Time(s): 
Tuesday, June 30, 2020 - 3:45pm to 5:00pm

Ryan Kohler


Ryan is the Founder and CEO of ApplicantPro, a hiring software company founded in 2006. Ryan and his team have grown the small startup into a leading provider of hiring software for over 6,000 companies around the nation. Ryan's mission is to help companies, managers, and HR teams improve their hiring results. To do this, he and his team strive to create educational content, tools, integrations, and software to help businesses drive their hiring results. In addition, he is an HRCI and SHRM-CP Approved Provider and conducts weekly, free webinars and presents at SHRM events around the country.

Session Type: 
Mega Session
Business Acumen
Leadership & Navigation
Relationship Management
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