Recruitment Marketing for the Accidental Recruiter
Finding qualified candidates is one of the most significant business challenges today and in the future, and solutions are elusive. Yet many organizations continue to recruit as if technological disruptions are a passing fancy. To complicate matters, many recruiters are promoted or hired without recruitment or digital marketing experience. To win the race for talent, every business - no matter the industry or size - must deliver a spectacular candidate experience. Whether you're an experienced recruiter, HR professional, or landed in the position by chance, this is a must-attend session. During this session, Ira Wolfe will guide you on a candidate's job search, identify crucial touchpoints, and provide tips and insights how to reach, engage, and convert more qualified job seekers into applicants.
Learning Objectives:
- Identify the 10 signs of a broken recruitment process.
- Improve the candidate experience at crucial touchpoints.
- Learn basic digital marketing skills necessary to create a spectacular candidate experience.
Ira S. Wolfe
Ira S Wolfe is a “Millennial trapped in a Baby Boomer body” and president of Poised for the Future Company, founder of Success Performance Solutions, a TEDx Speaker, Certified AQai Practitioner, Top 5 Global Thought Leader on Future of Work and HR (Thinkers360), and host of Geeks Geezers Googlization podcast (selected as one of the top 50 podcasts to listen to in 2021). His most recent book Recruiting in the Age of Googlization was selected as one of the top 50 books to read in 2021 by Thinkers360 and recognized as one of the best Recruiting books of all-time by Book Authority. He is also Chief Googlization Officer and founder of the Googlization Nation community.